California Skin Institute

Company - California Skin Institute has grown into the largest private practice dermatology and plastic surgery medical group in California with over 450 employees.
Goal - To bring in more high-quality leads
Duration - 2 months


Problem Statement
The cost of treatments for plastic surgery was high so they wanted to target users who could afford the treatment costs. Treatments were popular mostly among women, limiting the pool of audience.


Our Strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA

The First Phase

We ran Facebook Messenger Ads so that interested users can start a conversation using messenger and ask questions without the need to visit a landing page. These leads were nurtured by the sales team.

The Second Phase

The messenger campaign and ad set were created with a target audience of higher income individuals. The target area of the campaign was within the clinic's city.

The Third Phase

We used descriptive videos prepared by the clinic's doctor describing the liposuction procedure in the ad copy, we encouraged users to take advantage of a pricing special on a procedure.


The combination of Messenger Ads ad video ads helped not only bring in prospects but then give them a personal touch, which encouraged them to take action. As a Facebook Messenger Ad, the Send Message call to action opens Facebook messenger where the users can have their questions. answered or easily book an appointment. We were able to generate 149 high quality leads at a CPR of $3.56 for this client.

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