Our Strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPL
We researched and found that video creatives work better than static images for these ads, so we used video creatives and it proved to be effective
We researched suitable audience profiles to target on Facebook and Instagram. We found different interest groups to target and that generated quality leads.
We created the campaign using the targeting and creatives which yielded excellent lead numbers. We then targeted a lookalike audience.
We ran video and image conversion ads with researched targeting and later applied remarketing and lookalike audiences with new video ads.
We were able to generate around 120 high quality leads per month at a CPL of $7.08 for the client.