Our Strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPL
Our team decided to run Facebook Lead Ads so that interested users can fill the lead form on Facebook without the need for a landing page.
Leads acquired by the Facebook Lead Ads were pushed into the client's CRM to be nurtured by their sales team. Video and image ads were used as promotional material.
We created multiple Ad sets with different target audiences. We also ran ad sets targeting the interests of famous Fitness trainers/coaches.
Once we gathered enough leads and clicks data, we created a lookalike ad set targeting 1% lookalike audience. Using the lookalike audience, cost per lead went down 50% compared to the interest-based ad sets. We also used targeting ads to those who opened but did not fill the lead form.
We were able to generate 846 high quality leads at a CPL of $8.05 for the client.